James K. Yang
New.jpg

Quotes

BACKGROUND
The Quotes page is the most visited page at E*TRADE with 368 million page views per month but it hasn’t been redesigned for a long time and was disjointed from other top-viewed pages. It was lagging competitively in overall design and information presentation based on our research.

OBJECTIVE
Redesign the entire Quotes page so it has better user experience and information hierarchy that meets the user goals for both customers and prospects. 

ROLE
I was the lead product designer in charge of identifying the user goals and applying it to the designs based on research. Also, the product owner and I facilitated a 3-day workshop with 20 stakeholders to get alignment on information architecture, business requirements, and getting feedback on the different concepts I explored.

Quotes12.jpg
Quotes2.jpg
testing.jpg
Quotes3.jpg
Quotes122.jpg
Quotes5.jpg
QuotesNew.jpg
QuotesNew2.jpg
Quotes7.jpg
Quotes13.jpg
QuotesNew5.jpg
User1.jpg
New.jpg
New2.jpg
New3.jpg