James K. Yang
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John Varvatos

BACKGROUND
John Varvatos is one of the most well-known men’s fashion brands. It derives its inspiration from rock n’ roll and John Varvatos himself is from Detroit.

OBJECTIVE
Redesign the entire e-commerce platform to align with the brand and the retail experience.

ROLE
I was the lead designer in charge of the visual design and user experience of their e-commerce platform.

 

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