James K. Yang
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Estée Lauder

BACKGROUND
Estée Lauder has an online division called ELC Online and the team asked me to come up with the brand identity for their division and create their online platform.

OBJECTIVE
Design three brand identity options that are unique to ELC Online’s culture and present it to the executives to choose one direction to move forward with. Then create the user experience and visual design for the division’s online platform across desktop and mobile.

ROLE
Pretty much everything from designing all the brand identity options to presenting to executives. Then creating the user experience and visual design for their online platform. Also creating templates for their Cafe Sessions poster, PPT template, and email template for their online magazine.

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