James K. Yang
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Candela

BACKGROUND
Candela is a small fashion brand headquartered in NYC. The inspiration of the brand drives its roots from the South American gaucho.

OBJECTIVE
Define the brand identity of Candela online and create a e-commerce experience that is unique to the brand.

ROLE
I was the lead designer in defining the user experience and visual design for their e-commerce platform across desktop and mobile.

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